about
tiket Itinerary offers bundles in a form of itinerary recommendations for users to buy. Allowing them a time-saving benefit while also provide flexibility to organize the itinerary in accordance with their personal travel goals
team
Product Designer, UX Researcher, UX Writer, UX Illustrator
Design Process
To manage this project effectively, blending exploration and tactical elements, our team embraced iterative methods. This choice supports research needs and the iterative design process.
opportunity and challenge
desk research and synthesize
"Creating itinerary is perceived as important for 73.1% users. It is seen as an expression of excitement and a way to maximize personal experience." 2020 Research
"Travelers want to be in control of their trip. They need their trio to be alligned with their personal travel coals." 2021 Research
However, currently, users are able to achieve such flexibility and control only through conventional tour agents bookings...
what are the goals
Enable sense of flexibility in itenerary-making experience
Inspire users with relevant travel recommendation
Increase average of order value (AOV)
the challenges
Uncertainty = fear risks of loss
Limitation of flexibility when purchasing in a bundle scheme
Mismanaged expectations
problem statement
Research & frameworks
feature frameworks
At initial phase, we create feature frameworks, which are based on the user journey, to guide our development process.
proposed values
We pinpointed the initial stage of multiple product selling, the flow, and the associated behaviors. The image below illustrates our findings from this desk research, showcasing the insights we gained.
concept testing
Besides desk research and focusing on creating framework for the design. We interviewed users to validate our initial design concepts. After reviewing existing data and conducting preliminary research, we developed an initial design, including its flow and touchpoints, for multiple product selling. This design was tested to gather user feedback.
research question
How do users perceive the tiket Itinerary concept?
Which concept has better understandability for users?
insight for next iteration
Some red lines we found are interesting. Most of travelers or users that we've interviewed has their own perspective.
refined flow
This is our final product flow, where we combine and recommend predefined bundles while also simplifying the customizable journey.
design showcase
How do we raise product awareness of tiket Itinerary product?
Most people tend to rely on word-of-mouth and recommendations from trusted individuals rather than advertisements. But who are the trusted people that our users listen to?
source: https://trustmary.com/social-proof/social-proof-examples/
6 Types of Social Proof
Family and friends
Expert social proof
Celebrity social proof
Previous customers and users
Wisdom of the crowd
Certification
